Riddle's Jewelry Vendor Spotlight

Since 1959, Riddle’s Jewelry’s love for their customers has carried on through the generations as they’ve grown across the Midwest.

Since 1959, Riddle’s Jewelry has been a family owned business and during those years we have expanded to 60 stores in nine Midwest states.

At our headquarters located in Rapid City, South Dakota, we operate a thriving factory that produces many of our own jewelry designs and where our diamond cutters create our own signature Noventa diamond. We are committed to providing the very best variety in style and price, including many designer brands.

Items Offered

We offer a large selection of jewelry for men and women. Rings, necklaces, earrings, bracelets, and watches are the main categories. We mostly sell diamonds and gold, but we also sell a lot of sterling silver, alternative metals, and gemstones. We offer great designer brands such as PANDORA, ALEX AND ANI, Parade, & Bellari. Riddle’s works with customers on custom designed jewelry as well.

Price range

We have always strived to offer a wide range of price points in many styles for all customers.

The Jewelry

Our products are made to last a lifetime. We have quality diamonds and even cut some of our own diamonds in our factory. Our stores are always up to date with the latest trends in bridal designs. We carry such a wide range of styles and prices that brides are sure to find the perfect ring to fall in love with.

In addition, all of our Riddle’s locations are equipped with certified Goldsmiths that craft and fix jewelry right on sight. Brides won’t have the worry about sending their jewelry off to an unknown place.

How do brides order their product?

Brides can shop and purchase jewelry in-store at any of our 60 locations and also online at RiddlesJewelry.com. We ship customer direct from online.

Do you have any packages or specials?

We offer a premium lifetime care and repair plan that covers certain repairs your jewelry might need throughout its lifetime. We also always offer free jewelry cleaning!

Unique Offerings

The fact that we have a gold factory and the ability to produce our own jewelry designs is pretty incredible. Also, all of our locations have Goldsmiths that are capable of crafting jewelry designs that customers dream up. We believe that producing and buying products made in the USA is still the backbone of our strong country.

We stand out from the competition because we have such a unique family dynamic that really works together to create the best possible experience for our customers. The Riddle family name has become synonymous with fine jewelry and diamonds.

It’s a name you can trust for all of life’s special moments


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